Ben Settle Email Players 1 15 New May 2026
If you ever see an email from Ben Settle with “Players 1–15 (new)” in your inbox, don’t read it twice. Either delete it or be Player 1. Because Player 16 doesn’t get mentioned. And in Ben’s world, if you’re not mentioned, you didn’t exist.
Now go check your email. Or don’t. Player 2 is already working.
The Ultimate Guide to Ben Settle’s "Email Players": Mastering the $97/Month Marketing Secret
In the world of direct response marketing, Ben Settle is often referred to as a "light heavyweight champion" of email copywriting. His flagship product, the Email Players Newsletter, has become a staple for aggressive marketers who want to turn their email lists into reliable, high-converting assets.
Whether you are a seasoned copywriter or a business owner struggling with low open rates, understanding the philosophy behind "Email Players" can fundamentally change how you approach your inbox. What is the Email Players Newsletter?
At its core, Email Players is a monthly print newsletter priced at $97 per month. Unlike digital courses that gather virtual dust, this is a physical resource shipped to your door, designed to be studied and implemented immediately.
The Price Point: At approximately $3.23 per day, Settle positions the cost as a "legitimate business" expense that should be easily covered by the increased sales generated from his methods.
The "Skhēma" Book: New subscribers typically receive the Email Players Skhēma Book (formerly the Playbook) as an immediate gift. This foundational guide outlines the core daily emailing system that Settle has perfected over decades.
No Refunds Policy: Ben Settle is famous for his "brutal honesty" and "aggressive marketing" stance. He offers no refunds on subscriptions, filtering for "aggressive marketers" rather than "goo-roo fanboys". Core Philosophies: Why Settle's Style Works
Ben Settle’s approach to email is often called "Infotainment"—a blend of information and entertainment that makes subscribers want to open every message.
Daily Consistency: Settle advocates for mailing your list every single day. He argues that if you provide value and are entertaining, your audience won't find daily emails intrusive; they’ll find them addictive.
The Bridge Technique: His emails typically start with something random or intriguing (like a personal story or a controversial opinion) and masterfully "bridge" that topic to a sales pitch.
Speed of Production: One of Settle's biggest claims is that his system allows you to write high-converting emails in just 4–5 minutes by following specific templates and psychological triggers.
Anti-SEO Mindset: Settle famously shifted away from relying on Google or SEO after a "slap" wiped out months of his work. He now focuses entirely on owned media—his email list—where he has total control. Critical Success Factors for "Email Players" How To Write Emails In 4-5 Minutes - Ben Settle
Email Players newsletter by Ben Settle is a premium, paper-and-ink publication that focuses on direct-response email marketing and copywriting. The first 15 issues of the newsletter establish the foundational "Settle way" of marketing, which emphasizes daily engagement, infotainment, and aggressive sales tactics. Core Philosophy: The "Settle Way"
Ben Settle’s approach, often detailed in early issues and his accompanying Email Players Playbook , revolves around several key principles: Infotainment
: Emails should be a blend of information and entertainment to ensure they are "incapable of being ignored". Daily Emails
: Frequency builds a stronger bond with the list and can actually reduce spam complaints by training the audience to expect regular content. Direct Sales
: Settle discourages "educating" in emails, arguing it can kill sales; instead, emails should bridge an interesting story or "random" hook to a specific call to action. Market Pain
: Understanding the specific pains and concerns of the target market is essential for creating content people actually want to read. Key Lessons from Early Issues (1–15)
While specific monthly content varies, the early issues (often referred to as the foundation of the system) cover these recurring themes: The First Issue (Issue #1)
: This is often provided as a digital PDF for new subscribers and contains 24 different ways ben settle email players 1 15 new
to make more money with emails, including unique subject lines and opening techniques. List Building
: Strategies for building a "responsive" list from scratch, emphasizing list quality over mere size. Subject Line Mastery
: Techniques for writing subject lines that stand out in a crowded inbox, sometimes inspired by old-school advice columns or TV shows. The Bridge Technique
: Mastering the "bridge" between an entertaining story and the product being sold so the transition feels seamless to the reader. Eliminating Unsubscribes
: Paradoxical strategies to keep engagement high while filtered out "whiners" or those who aren't aggressive buyers. Notable Features Physical Format : Unlike most marketing courses, this is a printed newsletter mailed to subscribers' homes. The Playbook : New subscribers typically receive The Email Players Playbook
, a 150-page manual that serves as a "field manual" for the entire system. High-Value Content
: Settle claims the techniques in these issues have helped generate millions in sales across hyper-competitive niches like golf and home business. Ben Settle: The 6-Figure Slacker - AWAI
It sounds like you’re looking for a write-up based on the phrase "Ben Settle email players 1–15 new" — likely referring to Ben Settle’s Email Players newsletter or course, specifically issues or emails #1 through #15, with a focus on new content, subscribers, or a new release.
Here’s a concise, promotional-style write-up you could use:
Title: Email Players #1–15: The New Foundation
If you’re just hearing about Ben Settle’s Email Players newsletter — or if you’ve been on the fence — now’s the perfect time to jump in. The first 15 emails in the new batch have dropped, and they’re unlike anything Settle has released before.
These aren’t recycled rants or rehashed swipe files. This is fresh, uncut email copywriting strategy delivered directly to your inbox — no fluff, no filler, and zero corporate “best practices.”
What’s inside emails 1–15 (new series):
Who is this for?
Copywriters, business owners, and marketers who are tired of engagement metrics that don’t pay the bills. If you want emails that convert — not just get opened — these 15 emails will rewire how you think about the medium.
New series, new rules.
Ben doesn’t repeat himself. If you’ve read his older Email Players issues, you’ll still find gold here. If you’re new, this is the perfect on-ramp.
Want a different angle?
Let me know if you need:
Ben Settle's Email Players is an offline, print newsletter focused on direct response email marketing and copywriting. The first 15 issues (approximately the first year and a quarter of publication) established the "Settle-esque" style of edutainment, which combines teaching with high-impact personality. Core Philosophy of Early Issues
The initial issues focused on shifting away from "nice guy" marketing toward becoming an "Email Villain"—someone who breaks the established order to build authority and leadership.
List Building: Early content covers "siphoning" leads from platforms like Facebook and Google without paid ads and using privacy policies to increase opt-ins.
The "Settle Way": Shifting the heavy lifting from the sales page to the emails themselves, often seeing higher conversion rates from the list than from the initial landing page.
Daily Consistency: Teaching the importance of writing and sending emails daily to build a deep bond with the audience. Key Content & Strategies (Issues 1–15) If you ever see an email from Ben
Based on the foundational teachings in the Email Players Playbook (which accompanies these issues), the content includes: Key Concept Copywriting
Applying the 80/20 rule—where 20% of your copy drives 80% of your results. Strategy
World-Building: Creating an "irresistible business universe" that customers hate to leave. Sales
Using emails as "brilliant content" so that sales copy becomes incapable of being ignored. Efficiency
The "6-Figure Slacker" mindset: reducing work hours while maximizing revenue through direct response. How to Access Back Issues What is the 80/20 Rule in Copywriting?
Ben Settle's Email Players newsletter is a high-ticket, offline subscription (print-only, except for the introductory issue) that focuses on "infotainment"—selling through entertaining, daily stories.
The first 15 issues of the newsletter established the core "Settle" methodology: daily frequency, entertainment-first content, and soft-selling without sounding obnoxious. Guide to the Foundations: Issues 1–15
While the full catalog is exclusive to paid subscribers, the early issues (launched in late 2011) covered these critical principles: Issue #1: The "Infotainment" Blueprint
This is the only issue often available as a free PDF sample to new leads. Core Lesson
: It details 24 ways to make money with email, including unique subject lines and "weird" openings that force engagement. List Building & Bonding (Issues 2–6)
: How to write your first auto-responder to build "unbreakable trust" and persuade subscribers to buy on first contact. Key Tactic
: Using "micro-riddles" and the "Gary Halbert method" to ensure emails are eagerly opened. Advanced Selling Techniques (Issues 7–12) Affiliate Marketing
: Strategies for profiting from other people's products using "solo ads" and non-ad formats. The "Limbaugh" Method
: How to use controversial or highly entertaining content so that both fans and "haters" stay engaged and buy. Monetization & Psych-Analysis (Issues 13–15)
: In-depth "psycho-analysis" of real emails to see what worked and what failed in various competitive niches. Unsubscribes
: A "surprise finding" on how to actually turn people leaving your list into sales. Where to Access These Issues Ben Settle On Why You Should Be Sending Daily Emails
Unlocking the Ben Settle "Email Players" Method: A Deep Dive into High-Impact Direct Response
Ben Settle’s Email Players Newsletter has carved out a unique space in the marketing world as a premium, offline-only "paper and ink" resource. Aimed at aggressive marketers, the $97-per-month subscription focuses exclusively on direct-response email marketing, copywriting, and business strategy. What is the "Email Players" Newsletter?
Unlike standard digital courses, Email Players is delivered as a physical monthly newsletter. It is designed to teach a specialized, "brain surgeon" level of email skill that aims to make sales copy almost "incapable of being ignored". Key features of the subscription include:
Actionable Strategies: Each issue showcases Settle's real-world business tactics and techniques used for high-level clients.
The Email Player’s Playbook: A 150-page "field manual" provided to new subscribers. It is a modified version of his retired $795 Street Smart Email system, meant to get readers up to speed quickly. Title: Email Players #1–15: The New Foundation If
List Building Appendix: Detailed guides on how to build a responsive email list from scratch for free.
Monthly Action Items: Content often includes specific examples, such as how to write solo email ads or integrate email with permission-based text messaging. Why Marketers Follow the "Settle Way" Email Players Skhema Book by Ben Settle | Goodreads
Email Players newsletter by Ben Settle is a premium, offline (physical) monthly publication focused on email marketing and copywriting strategies. While "Volumes 1-15" typically refers to the earliest issues of this long-running newsletter, Ben Settle often repackages these legacy issues into specific physical books or "vault" collections rather than individual digital downloads. Core Features of "Email Players" (Issues 1–15)
When you acquire these early volumes—whether through his periodic "Vault" offers or as part of larger compilations like the Email Players Skhema —the following features are typically included: Actionable "Meat & Potatoes" Strategies
: Focuses on "slow and boring" but highly effective list-building and sales methods that ignore modern "shiny object" trends. The "Playbook" Foundation
: The earliest issues often lay the groundwork for the "Settle way" of writing, including his signature infotainment style and daily email frequency. Subject Line Mastery
: Detailed breakdowns of how to write high-open subject lines based on old-school copywriting principles. Physical Format Delivery
: Unlike standard digital courses, these are designed as "paper and ink" newsletters delivered to your door to prevent digital distraction. Direct-Response Breakdown
: Each issue typically includes a specific breakdown of an email or campaign, explaining the psychology and mechanics of why it worked. World-Building & Positioning
: Teaches how to create an "irresistible business universe" where customers feel they are following a personality, not just a brand. Common Bonus Features for Subscribers If you access these through a current Email Players
subscription or special bundle, you often receive additional perks: Email Support
: Direct access to ask Ben Settle specific questions about your marketing or business. Exclusive Discounts
: Significant price breaks on his other high-ticket products, such as "List Swell" or specialized copywriting books. Copywriting Client Leads
: Occasional "first dibs" on businesses looking to hire email copywriters trained in his specific style. blog - Ben Settle
A concrete target to test: if daily emails produce a 0.5–1% conversion on a free-to-paid tripwire within the first 15–30 emails, you’ve likely found a viable, scalable rhythm.
You don't need to be a cult follower of Ben Settle to use this framework. Here is a practical 3-step action plan inspired by the "1 15 New" concept:
1. The "Sales Detector" Settle argues that every prospect has a built-in "sales detector." When a generic, hype-filled marketing email hits their inbox, the detector goes off, and they immediately tune out. The goal of the email copywriter is to write in a way that flies under the radar of this detector. This is achieved by writing conversationational, "you-focused" emails rather than formal corporate broadcasts.
2. The "Cool Guy" vs. "Desperate Guy" Frame This is a core behavioral dynamic discussed in this issue:
3. Storytelling as a Sales Trojian Horse The issue reinforces Settle’s signature "Soap Opera" style. By wrapping the sales pitch inside a story (about your life, your dog, a weird observation at a coffee shop), you distract the critical part of the reader's brain. They lower their guard to enjoy the story, and the sales message slips through unnoticed until the "pitch" at the very end.
4. Indifference and Scarcity Settle touches on the concept that people want what they can't have. If your emails project that you are desperate for money, the prospect feels leverage over you. If your emails project that you have a waiting list or that you are willing to "fire" customers, the prospect feels a fear of missing out (FOMO). This issue teaches how to weave that indifference into your tone without being rude.
