Makowska did not go viral overnight. Her growth story is one of patience. She began posting in 2018, during the explosion of the "studygram" and "cozy" corners of the internet. Initially, her content centered on book reviews and café hopping in Poland (where she spent her early twenties).
The turning point came in 2021 when she posted a 47-second reel titled "A day without a phone." The video—silent, mostly POV shots of making bread, reading a physical newspaper, and walking through an empty gallery—amassed 4.2 million views on Instagram. It was the antithesis of hyper-stimulating content, and it worked. naomi makowska
From there, Naomi Makowska shifted from casual poster to strategic creator. She began batch-producing content, maintaining a strict posting schedule of 4 reels and 6 static posts per week. By 2023, she had crossed the 1.5 million follower mark across platforms. Makowska did not go viral overnight
One of the most compelling aspects of Naomi Makowska’s career is her inadvertent role in the body positivity movement. The alternative fashion industry—particularly the gothic and fetish wear sectors—has historically favored extremely thin, waif-like figures. Makowska challenges this norm. Initially, her content centered on book reviews and
Without explicitly labeling herself an activist, her presence alone normalizes curves within a space that often worships angularity. She demonstrates that latex corsets, body harnesses, and high-slit skirts are not reserved for a single body type. By simply existing and thriving in her niche, Makowska has sent a powerful message: darkness has no dress size.
For aspiring creators looking to emulate her success, here are the core takeaways: