In an elaborate bit, Ellis claimed to have hired a "pest control friend" to install a motion-activated speaker that played hawk noises. The thread documented three days of "success." On day four, Ellis tweeted a photo of a sparrow sitting on top of the speaker, staring into the camera. The caption: "It’s toying with me. It knows the hawk is a lie. I am living in a Hitchcock film."
The most probable meaning is a micro-community of users who bond over a specific grievance. On Twitter, communities often form around "hating" specific things (e.g., specific fictional characters, celebrities, or even animals). sparrowhater twitter
While @sparrowhater has a modest following (approximately 45k as of this writing), its influence is felt through "ratio-defying" posts that escape containment. In an elaborate bit, Ellis claimed to have