Teenshoplyfter ●

| Phase | Core Must‑Have | Nice‑to‑Have | Approx. Effort | |-------|----------------|--------------|----------------| | MVP (4–6 weeks) | • User registration & basic profile
• Product catalog + search
• Simple cart & Stripe checkout
• Age‑verification flow
• Basic loyalty points | – | ~2 devs + UI/UX | | Phase 1 (8–10 weeks) | • Visual search & AR try‑on (MVP version)
• Curated collections
• Wishlist + price‑watch
• Basic style feed (static posts) | • Emoji reactions | ~3 devs + designer | | Phase 2 (12–16 weeks) | • Real‑time Collab Boards
• Influencer “Shop the Look” tags
• Spend limits & alerts
• Badge system | • Gamified Deal Hunt
• Referral program | ~4 devs, data scientist | | Phase 3 (20+ weeks) | • Live “Shop With Friends” rooms
• AI Outfit Generator
• Voice‑enabled search
• Advanced parental approval workflow | • Seasonal quests
• In‑app currency (Lyfter Coins) | ~5 devs + ML ops |

Report Date: [Date] Report ID: [ID Number] Reporting Officer: [Name] teenshoplyfter

| Metric | Target (6‑month) | How to Measure | |--------|------------------|----------------| | DAU/MAU | 30 % DAU/MAU ratio | Analytics events (screen view) | | Conversion Rate | ≥ 4 % from feed click → purchase | Funnel tracking (Google Analytics/Firebase) | | Average Order Value (AOV) | $45 | Revenue / # orders | | Retention (30‑day) | 25 % | Cohort analysis | | Parental Consent Rate | ≥ 70 % of under‑13 accounts | Consent flag in DB | | Return Rate | ≤ 5 % | Order & return logs | | User‑Generated Content Volume | 150 UGC items/week | Media ingestion count | | NPS | > 55 | Survey after purchase | | Phase | Core Must‑Have | Nice‑to‑Have | Approx

| Feature | Description | Why It Matters | Implementation Tips | |---------|-------------|----------------|---------------------| | Points‑Based Loyalty | Earn points for every $1 spent, sharing on socials, or completing challenges. | Rewards encourage repeat purchases. | Store points balance; use a tiered multiplier for “VIP” status. | | Badge System | Badges for milestones (e.g., “First Purchase”, “Eco‑Warrior” for buying sustainable items). | Adds gamification and social bragging rights. | Show badges on profile & next to usernames in comments. | | Referral Rewards | Unique referral codes; both referrer and friend get a discount after first purchase. | Drives organic growth. | Track referrals via a referralId column; auto‑apply coupon on friend’s checkout. | | Seasonal “Shop‑and‑Earn” Events | Limited‑time quests (e.g., “Complete 5 Looks this Summer → 15% off”). | Keeps the platform fresh & seasonal. | Use a quest engine that monitors cart activity & updates progress in real time. | | In‑App Currency (“Lyfter Coins”) | Earned through challenges or purchases, can be spent on exclusive avatar items, digital stickers, or special sales. | Encourages non‑monetary engagement. | Maintain a separate “coin” ledger; allow conversion to discount codes. | Report Date: [Date] Report ID: [ID Number] Reporting